VANCOUVER, B.C., April 5, 2000 — Clearly Canadian Beverage Corporation (TSE:CLV; NASDAQ:CCBC) today announced the launch of an exciting new brand to the North American market. The new brand, Tre Limone, is a dry, sparkling lemon-ginger drink that reinforces Clearly Canadian's reputation as a leading innovator in the Alternative Beverage industry. Following a successful launch of the newly redesigned Clearly Canadian, Tre Limone is the second major brand introduction for Clearly Canadian so far in 2000. Tre Limone is a sparkling lemon-ginger drink with a light refreshing flavour and a distinct, wanning aftertaste. Inspired by European cafe sodas, and combined with the mystique of the Orient, Tre Limone is made with lemon juice, natural flavours and a blend of ginger and spices. Tre Limone is available in both regular and a diet version made with sucralose and Ace-k (acesulfame potassium). "As the dynamic $8.6 billion Alternative Beverage category continues to grow, success depends on satisfying consumers' demands for new beverages that exceed taste and quality expectations. We believe Tre Limone's packaging is so distinct that it establishes a new premium niche in the ever changing Alternative Beverage market," said Douglas Mason, President and CEO of Clearly Canadian Beverage Corporation. Elegant in both shape and design, Tre Limone's proprietary 14 oz. glass bottle has a strong visual appeal. The label design creates a sleek, premium image by using revolutionary shrink-sleeve technology over a tinted, frosted background. Tre Limone's three interlocking lemons stand over the simple, yet arresting, label panel. In-store merchandising displays and point-of-sale create an upscale image with a playful and humorous personality. The illustration has a chic, European style with strong branding for high in-store visibility.