In
a series of moves designed to build the Jamba Juice brand name
with its public, Jamba Juice launched its Jamba Meals to the
public this past February. The announcement was made on February
16, 2000, and represents the smarts of the fast food world,
and the tong time belief founder Kirk Perron has held that the
publk wants more than the healthy smoothie, they want additional
meal items with it to complete the whole meal.
Jamba Meals are designed
to be a convenient and easy way for Jamba customers to order
multiple products at once and get more for their money. 110w
Jamba Meals promise to be the most distinctive choice for healthy
eating on the go," said Jamba Founder and Chairman Kirk Perron.
II As the forerunner in our industry, we are proud to be the
first to combine the benefits of simple ordering with a variety
of high quality produas so otir customers can easfly obtain
a tasty and nutritious meal," added Peron.
In addition to Jamba Meals,
Jamba has also launched Jamba Pretzels. Jamba's new line of
gourmet soft pretzels are low in fat and all natural. Flavors
featured are: Traditional Vavarian, Apple Cinnamon, and Sourdough
Parmesan. These assortments of premium, superior flavored pretzels
are served warm and include aged cheese, fruit, and distinctive
spices. Participating Jamba locations will sell the pretzel
for $1.95 individually, and for $1.50 as part or a Jamha Meal.
Prices may vary from store to store. The 6 industry leading
Jamba Meal combinations include:
-Smoothie with a Jamba
Bread - Jamba Breads include Mind Cver Blueberry, Pizza
Protein, Souper Wheat, Honey Nut Energy, in addi tion to seasonal
varieties.
- Smoothie with a new
Jamba Pretzel -Jamba Pretzels include Traditional Bavarian,
Apple Cinnamon, and Sourdough Parmesan
-Jamba Soup with a Jamba
Bread - Jamba Soups include Jamba's Chicken Noodel Santa
Fe Corn, Beyond Broccoli, and a rolaing flavor of the day called
"Today's Jamba Soup" - Janiba Soup with a new Jamba Pretzel
-16 ounce (or larger) fresh squeezed juice with a Jamba Bread
Jamba fresh squeezed juices
include may be need for clarification and orange, carrot, lemonade
and blended juices - 1 6 ounce
( or larger) fresh squeezed juice with a new Jamba Pretzel
The launch comes right after a series
of personnel changes designed to implement and strengthen the
launch. It was announced by Kirk Perron on January 10, 2000,
that Paul Clayton had been hired as Chief Executive Officer
of the San Francisco based company effective February 1, 2000.
Clayton comes to Jamba Juice directly from Burger King where
he was president of Burger King Corporation's North America
division.
"We are thrilled to welcome Paul
on board at Jamba Juice," said Perron. "We have watched
from afar as his passion for Burger King helped strengthen the
brand and expect that the Jamba Juice brand will benefit significantly
from his vast expertise. His addition to Jamba signfied the
beginning of an exciting new chapter in our growth."
Perron also announced that current Jamba
Juice President Glenn Bacheller has decided not to stay with
the company as president. Bacheller's resignation is effective
immediately. Said Perron, 'It is with great sadness that we
see Glenn leave Jamba. He has made significant contributions
to the brand during his tenure. We thank him for his passion
to the company and his dedication. We wish him well." There
are no immediate plans to name a new president.
There are more than 275 company and franchise&
liscenced stores across the country including Arizon, California,
Colorado, Hawaii, Idaho, Illinois, Massachusettes, Minnesota,
Nevada,New Mexico, Oklahoma, Oregon, Texas, Utah, Washington,
Washington D.C., and Wyoming, as well as select Whole Foods
Markets, College Campuses, and airport locations nationwide.
For the nearest location call 1-888-JAMABA.
March/April 2000
