|
If you are a SYSCO customer, you probably attended their annual trade show, where the emphasis was on value, new menu ideas, and marketing products to customers with an extra opportunity to save on everyday purchases and new products. If you are not a SYSCO customer, now is the time to consider becoming one, as the customer is "Gold" in this organization.
Over 1.4 Million Cases of product, over 8,000 customer locations and over 20,000 people attended the two day event held at the Santa Clara Convention Center. There were over 320 booths representing 250 different vendors (manufacturers/brokers), offering more than 10,000 items for purchase. Incredible numbers when you consider this was a one- company trade show ! SYSCO ran 30 buses from outlying areas, Each of the busses had a company "host" aboard, and in many cases, supplied snacks and beverages. Customers were able to purchase products for delivery over an 9 week period.
Celebrity chef Dom Deluise, star of stage, screen and television, was a great
addition. He was funny, interesting and a great hit with the crowds. After his demonstrations he sat for fan pictures and the lines stretched around the hall. It was great fun.
New and noteworthy items featured were a new carved
ice product, ready to use at upscale events, and SYSCO Natural Produce
that featured a wide selection of value added products from this category.
And last of all but definitely not least, customers got to take a look at
a new 3 compartment, temperature controlled trailer to ensure correct
product handling. |
Congatulations to Jim Ehlers, Sr. VP of Sales, Rosemary Hagman, VP of
Merchandising and her merchandisers. Jim Ehlers, Sr. VP of Sales, Brian
Blake VP of Marketing, Ellyn Beamon, Marketing Manager along with all the
Marketing troops and their Marketing Specialists, and Sales Force for
putting on a great show.
Jim Lankford, President and CEO along with Paul Winterhalder, Executive
Vice President, both wanted to be sure to thank all of the suppliers and
customers who supported and contributed to the unqualified success of this
event.
Jim Ehlers, Senior
Vice-President of Sales, Sysco
Sysco's Treasure Island theme tied in well with
Sysco's Annual Customer Appreciation Trip. Winning customers will travel
to the Caribbean, or Las Vegas.
Congratulations to all the winners of SYSCO's Treasure Island Booth Awards: In the Best Theme Decorations category (Food Exhibitors) first place goes to Hormel, runner up going to Caffé D'Amore, ( Non-Food Exhibitors) first place went to Sales West Partners, runner up going to International Paper; (Broker Exhibitors) first place Food Sales West, runner up going to Market Smart.
In the Best Sales/ Enthusiasm category (Food Exhibitors) first
place went to Wilton/ DFG, runner up going to Heinz. (Non-Food Exhibitors)
first place to Performance Reps, runner up going to Libbey, Inc. (Broker
Exhibitors) first place goes to Lad Foodservice, with runner up going to
Golden Bear Food Sales. |
Grand Prize for Best Overall in Theme Decorations, Sales and Enthusiasm
was awarded to Bay Brokerage.
Dom Deluise, guest Speaker with a happy Sysco
customer
Left to right. Paul Winterhalder,
Executive V.P., SYSCO, Bob Murphy,
Bay Brokerage, Brian Blake, V.P.
Marketing, SYSCO, Jim Ehlers, Senior V.P. of Sales, SYSCO, and Rosemary Hagman, V.P. Merchandising,SYSCO
|
DON'T MISS SYSCO'S
REGIONAL TRADE SHOWS!
October 16, 2000
Sacramento Convention Center
October 18, 2000
Reno Atlantis Hotel |
|
SYSCO SF NOW FEATURES NEWPORT PRIDE FRESH CUT STEAKS PROGRAM OFFERING:
- corn-fed Midwest beef, naturally aged 28 .
35 days.
- Hand cut by skilled meat cutters
- Cut only from products graded from the upper end of USDA Choice
Ask your Marketing Associate for
more Details! |
The Band Be
Jammin' |
